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Telefonica: Honesty was key to getting employees to adopt Microsoft Lync
When Telefonica adopted first Office 365 and Lync 2013, the IT team wanted to save money and improve efficiency by standardizing on the same technology for all 150,000 employees across 24 countries and moving to the cloud for Exchange and SharePoint. But that's not what they concentrated on when talking to the employees who'd be using it -- or even when picking Lync from the different alternatives.
What mattered most to Telefonica enterprise mobility lead Andrew Dacombe was the experience he could give users.
"Users needn't know and shouldn't care if they're on premise, off premise, cloud, hybrid. It doesn't matter if it's the Wizard of Oz or a hundred people behind the curtain. They have the tool, they want to talk to someone in Argentina, and they can find them in the address book and go straight to that person."
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