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Make the right call: audio or video conference calling for business?

January 8, 2014 | Telepresence Options

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Story and images by The Guardian

Conference calling is nothing new. Making global business easy, conference calls allow businesses to keep in touch quickly and easily, reducing the number of face-to-face meetings required. However, without being able to see the person you are talking to, regular audio conference calling will always have a relatively impersonal feel.

However, with technology developing and becoming more affordable, video conferencing is now easily available to even small enterprises. Providing a more personal and engaged feel to a call, this type of conferencing can effectively remove the need for travel to face-to-face meetings entirely. With businesses typically looking for more collaborative ways of working yet continually searching for ways to save money, the use of video conference calling has significantly increased over the past few years

So, with the increasing popularity of video conferencing, does this mean that there will soon no longer be a need for traditional audio calls? Or is video calling simply a passing fad as people look for a new gadget to play with? Here's a quick look at the advantages and disadvantages of the two formats to see how they compare.

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