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This tiny Irvine company built a pro video-conf product for millions -- on top of Google Hangouts

September 5, 2013 | Telepresence Options

altadyn frontend

Story and images by John Koetsier / Venture Beat

Video-conferencing is a massively turbulent space right now. Large incumbents like WebEx and GoToMeeting are fighting smaller, nimbler, and cheaper options like�Blue Jeans Network�and the company that�actually powers Google Hangouts, Vidyo.

But an tiny upstart company in Irvine, California just might unseat them all.

Formerly based in Paris, France, the 11-employee�Altadyn�moved to Irvine several years ago. And CEO�Darius Lahoutifard is competing with much more established players�using the web's secret weapon -- free. And APIs, of course.

"We're�WebEx in terms of process, but Google Hangouts in terms of technology and scalability,"�Lahoutifard told me this morning about his new product,�Business Hangouts. "So we're�able to handle up to millions of simultaneous viewers ... and our�standard version is free for up to 20 people simultaneously in a session."

The magic of APIs makes it all possible.

Altadyn uses the Google+ API, the Hangout API, and the YouTube API to make such massive-scale -- and cheap -- hangouts possible. But the company also incorporated social login with the Facebook, LinkedIn, and, of course, Google+ APIs to make it simple for people to join a conference and not have to sign up manually.

The result is a global video-conferencing system using industry-standard technology which�Lahoutifard says is "ten years more advanced than WebEx" ... and open APIs to deliver video to tens, thousands, or even millions of people simultaneously.

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