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This tiny Irvine company built a pro video-conf product for millions -- on top of Google Hangouts
Video-conferencing is a massively turbulent space right now. Large incumbents like WebEx and GoToMeeting are fighting smaller, nimbler, and cheaper options like Blue Jeans Network and the company that actually powers Google Hangouts, Vidyo.
But an tiny upstart company in Irvine, California just might unseat them all.
Formerly based in Paris, France, the 11-employee Altadyn moved to Irvine several years ago. And CEO Darius Lahoutifard is competing with much more established players using the web's secret weapon -- free. And APIs, of course.
"We're WebEx in terms of process, but Google Hangouts in terms of technology and scalability," Lahoutifard told me this morning about his new product, Business Hangouts. "So we're able to handle up to millions of simultaneous viewers ... and our standard version is free for up to 20 people simultaneously in a session."
The magic of APIs makes it all possible.
Altadyn uses the Google+ API, the Hangout API, and the YouTube API to make such massive-scale -- and cheap -- hangouts possible. But the company also incorporated social login with the Facebook, LinkedIn, and, of course, Google+ APIs to make it simple for people to join a conference and not have to sign up manually.
The result is a global video-conferencing system using industry-standard technology which Lahoutifard says is "ten years more advanced than WebEx" ... and open APIs to deliver video to tens, thousands, or even millions of people simultaneously.
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