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Sony Introduces World's First Curved Screen LED Television

September 5, 2013 | Telepresence Options

sony kdl-65s990a

TORONTO, ON-- September 04, 2013 -�Today Sony introduced the world's first curved screen LED television, model KDL-65S990A. Available in October at Sony Stores and select electronics retailers nationwide for $4,499.99, the KDL-65S990A provides an all-in-one cinematic experience for the home, combining a curved visual panel with Sony's acclaimed TRILUMINOS� Display colour system for accurate, deep, vibrant colours, and a powerful angled surround sound speaker system to complete the home theater like never before.

"Sony has a storied history of innovation, particularly in the television category," said Daniel Phillips, Director, TV and Home Video Marketing at Sony Canada. "The gentle curve of this television borrows from the screen technology found in movie theaters, and provides an immersive experience that makes viewers feel as if they are truly part of the action and in the moment of the scene they are watching."

A new cinematic experience evolves in the living room

The unique curved screen of the Sony KDL-65S990A creates a new way for viewers to experience their favorite movies, sporting events, television programming and video games. The edge-to-edge curved construction is engineered to provide a greater sense of the picture's depth of feel, and allows for a wider viewing angle so there is not a bad seat in the house.

New Larger Screen Size TRILUMINOS��High Definition Internet TV

Expanding TRILUMINOS� Display and large screen options, Sony today also added a 65-inch screen (model KDL-65W850A) to its W series of LED BRAVIA televisions for those looking for an amazing high definition experience. The new KDL-65W850A will be available next month through Sony Stores (store.sony.ca) and select authorized retailers nationwide for $2,999.99.

The W series of LED BRAVIA televisions includes the KDL-W802A and KDL-W900A models. All are Wi-Fi enabled, with the capability of incorporating NFC features of the X-series, TRILUMINOS Display, X-Reality PRO� picture engine and 3D capability.

Colour has never been so real

Both the KDL-65S990A and KDL-65W850A feature TRILUMINOS� Display, a colour technology unique to Sony, and creates incredibly true, natural shades of colours -- just the way directors, cinematographers and producers want viewers to see them. Hard-to-reproduce reds, greens and blues are displayed beautifully, so landscapes and seascapes look more vivid, richer and more intense. Faces look better, too, with satisfyingly natural skin tones. It's all thanks to a new-generation TV panel that makes colours pure and more distinct; giving images a heightened texture and a true, life-like feel to everything you watch.

Clarity and picture detail at their best

Sony's X-Reality� PRO picture engine allows both the KDL-65S990A and KDL-65W850A to present stunning picture quality with a wide range of detail, whether viewers are watching movies on Blu-ray Disc, regular cable or satellite TV broadcasts, web videos or low-resolution smartphone clips. Sony's latest-generation processing engine analyzes, cleans and refines images, restoring beautiful results from any source with more natural detail, richer colours and high contrast. The latest Sony innovations in its Reality Creation database and Super Resolution processing optimize images for incredible detail and sharpness, in both 2D and 3D.

Precisely-angled surround sound powerfully rich and immersive

The KDL-65S990A contains Sony's powerful signal processing technologies which transform any audio source into surround sound. The S990A features a 4-channel Multi-angle Live Speaker configuration that provides sound you might expect from a dedicated surround sound system, enhancing your viewing experience. A total of eight front facing speakers (six front and two surround) are angled in multiple directions for a surround sound experience that is superior to a conventional slim, "flat panel" TV.

The inward facing speakers are precisely angled to deliver specific sounds, such as voice dialogue, directly towards viewers while the outwards angled speakers push sound outwards to fill the room and wrap audiences with clear, full-range surround sound, powered by Sony's power signal processing S-Force Front Surround technology. This Multi-angle Live speaker construction also features dedicated tweeters to create smooth, rich, satisfying audio with little distortion.

New ways to use your TV with Smart Connect

The KDL-65S990A and KDL-65W850A also incorporate Smart Connect, Sony's solution for enhancing cross-device connectivity between BRAVIA� televisions and smartphones or tablets (Android�/iOS). With consumers increasingly using smartphones to take pictures and tablet devices to surf the web, Sony has developed new features such as One-Touch Mirroring and the TV SideView� app to allow users to enjoy sharing and browsing experiences on their large screen TVs.

By briefly touching an NFC-capable phone to the One Touch remote control, users can instantly establish a simple wireless connection with the TV allowing them to view the content on their smartphone's screen on their BRAVIA� television.

TV SideView is an app allowing individuals to use their smartphone or tablet (Android/iOS) and Sony VAIO� (Windows8) as a second screen to increase their enjoyment while watching TV. The application will allow viewers to explore a variety of content from social networks like Facebook and effortlessly control BRAVIA television, as well as learn more about the movies and shows being watched.

The KDL-65S990A and KDL-65W850A will both be available at Sony Stores (store.sony.ca) and select retailers nationwide in October.

Editor's Note:For complete specifications and digital images, members of the news media are invited to visit Sony Canada's news and information website athttp://corporate.sony.ca/view/press_releases.htm#!/pressroom�.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony's market-leading connected devices include Sony Internet Player with Google TV�, Blu-ray Disc� player, BRAVIA� television, Cyber-shot� digital camera, Handycam� Camcorder, Sony Tablet�, VAIO� computer, Sony Reader�, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish� Canada, the United Way of Canada and Earth Day Canada.







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