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Holograms - A Friend or Foe?

September 26, 2013 | Telepresence Options

star wars hologram

Story and images by Dr. Tracey Wilen-Daugenti / Huffington Post

According to�techtarget.com, a hologram is

a three-dimensional image, created with photographic projection... Unlike 3-D or virtual reality on a two-dimensional computer display, a hologram is a truly three-dimensional and free-standing image that does not simulate spatial depth or require a special viewing device.

In 1947, Dennis Gabor developed the theory of holography and it has been made possible via the development of laser technology. We've since seen holography used in bank card security, printed on the cover of the National Geographic, used in artwork as seen in the Museum of Holography, in supermarket scanners, in digital cameras, and much more,�as seen here. The development of holography has revolutionized the world market in many ways reducing costs and time.

Holographic People

Holography is perhaps most popular in the area of 3-D people. There's an old Chinese proverb that states,�"Tell me and I'll forget. Show me, and I may remember. Involve me and I'll understand."�This is the theory behind the pervasive use of holographic projection of people. Its intent is to connect people by giving them a visual experience that is far better than a colorful banner, graphic sign, or digital screen. Holographic people can improve theme park experiences, greet hotel guests, and provide information in an airport. They're programmed workers that don't require a regular salary, and are becoming the future workforce. Here are some examples of these workers:

Related:Holograms are fit for the home according to Musion

Cheap Holographic Video Coming to Consumers

Holograms could soon give virtual meetings new life�

Holographic Speakers�- In 2008�Prince Charles gave a keynote speech�at an energy summit in Abu Dhabi in the form of a hologram. Though this pre-recorded appearance received mixed feedback, it gained global attention and sparked an interest among developers such as�Musion�in improving this method for travel-free presentations. Since then,�entertainers have used this methodology�in their performances, including Tupac, Madonna, and Psy.

Holography Used in Meetings�- Since Prince Charles' presentation, holography has come a long way in the development of live virtual meetings. You've probably participated in some form of digital conferencing, as these have been around for quite some time. Web cameras and Skype technologies have made long-distant meetings possible. However, they often come with many limitations. Holographic conferences are personal, engaging, and they cut the need for travel. Innovators such as�AV Concepts�now advertise these services claiming that "Holograms will make the attendees of any corporate gathering sit up, pay attention, and truly enjoy the experience."
Cisco�has already managed to use holographic telepresence successfully via many presentations and conferences and have gathered much attention�in the media.

Holographic Fashion Shows�- It didn't take long for the fashion industry to catch up. In 2011,�designer Tim Jockel created the first completely holographic fashion show�for German haute couture fashion label Stefan Eckert. Soon after, other designers joined in the trend.�Burberry hosted an impressive holographic runway show�in Beijing attracting global attention. That same year,�Forever 21 presented their fall collection via the same strategy, boasting models walking on the ceilings and on invisible stairs.

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