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Blue Jeans Network sets up shop in Australia, looks for channel partners

September 23, 2013 | Telepresence Options

bluejeans network

Story and images by Patrick Budmar / ComputerWorld

Online video conferencing service, Blue Jeans Network, has entered the Australian market.

The California-based company will use the local channel to bring its products to customers, and is currently on a partner recruitment drive.

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Blue Jeans Network's key product is an interoperable video conferencing system, which chief commercial officer, Stu Aaron, said tackles the common challenges of video conferencing.

"While video is seen as much better than audio, the reality is not everyone is doing video calls," he said.

Aaron said the reason why pervasive video conferencing never took off is due to problems with legacy technology over the last 30 years.

"The first was complexity, as some of these solutions came with a remote control that had more buttons than a person could use," he said.

Motivated by the desire not to look silly in front of their colleagues, the user would often push the remote aside and call IT.

"If you have to call IT to do anything, you're not going to do it often," Aaron said.

Another issue has been the incompatibility between platforms.

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