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3D Video Banking: A 'Magical Experience'

September 18, 2013 | Telepresence Options

virtual banking

Story and images by thefinancialbrand

With high-def, 3D imaging and theater surround sound, this virtual banking service is somewhere between Skype, Google Hangouts, Max Headroom and a Star Trek holodeck.

Connie, a typical consumer, visits a branch to make a routine deposit. While she is waiting in the queue, she remembers she's been meaning to talk to someone about refinancing her home loan. Connie asks a service associate whom she should see. Instead of making an appointment and forcing Connie to drive cross-town for a second trip, the associate explains that she can sit down and talk to the mortgage rep right now using two-way cameras and TV screens.

You may be asking yourself, "How is this different from video conferencing?"

The answer: 3D technology.

The 3D OmniSuite technology from�Buffalo Pacificand�Telepresence Technologies�provides high-definition, 3D imaging and video communication with full eye contact, life-size images proportioned to human scale, and theater quality sound. The technology is designed to give users the virtual sensation that a real, live banking advisor is sitting across the desk -- as close as possible to the real thing.

The best part? You don't need any goofy glasses to make this 3D tech work.

Pilot Tests Already Underway

Woodforest National Bank�in Woodlands, Texas ($3.9 billion) has already begun experimenting with a kiosk version of the 3D tech. In June this year,�MidUSA Credit Unionin Ohio became the first credit union in the U.S. to sign up for a test drive of the 3D OmniSuite solution.

A spokesperson for Buffalo Pacific said the company plans to focus on credit unions for the immediate future, but there are plans afoot to offer the service to banks sometime down the road as well. (Interestingly, Buffalo Pacific CEO David Allen is one of MIdUSA's roughly 18,000 members.)

James Miles,�President and CEO of MidUSA, believes the technology will allow his credit union to build and enhance member relations and not simply offload interactions to a technology device.

With only six branches and 54 employees, the $195 million credit union hopes to extend the geographical reach its few expert associates -- increasing cross-selling by serving more members at more locations.

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