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YouTube Comes to the Enterprise

August 27, 2013 | Telepresence Options

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Story and images by Irwin Lazar / NoJitter

Enterprise video streaming and sharing platform use is rapidly growing, so proactively plan to embrace video as a collaboration medium

Video conferencing adoption is on the rise, especially on desktop and mobile devices. Nemertes' 2013-14 Enterprise Technology Benchmark notes that the percentage of companies that have deployed PC video to more than 2% of their desktops/laptops climbed from 28% in 2012 to 43% in 2013. Fifty-nine percent are supporting video on tablets (though often this involves leveraging consumer services like Skype and FaceTime). About 71% are integrating or evaluating integrating desktop video conferencing and mobile conferencing with room systems to create a video conferencing platform accessible from anyone, anywhere, on any device.

This rise in video conferencing adoption, and use, is leading to renewed interest in enterprise video streaming & sharing, user-generated video, and video as a collaboration medium. In our client discussions we often hear that the first thing users ask for, after they get access to video conferencing at their desktop, is the ability to record conferences for later playback, or to share with those who were unable to attend. But this is just the beginning as video begins to take its place alongside documents for workgroup collaboration.

It's no wonder that interest in enterprise video collaboration is growing. Thanks to high quality cameras in smartphones and tablets coupled with consumer services like YouTube, Vine, and Instagram, and social sites like Facebook, creating one's own video and sharing it with friends and family (along with sharing video of cats) has blossomed. As the generation that has grown up sharing their self-created video enters the workforce, they increasingly expect that they will be able to share video with their colleagues, inside and outside of the company, with ease. Tell them they can't and you run the risk of users flocking to consumer services, or using document repositories and email to share videos anyway, creating headaches for those responsible for storage, governance, and compliance.

In response, 26% of companies in our Benchmark are using or deploying streaming/stored video platforms like those available from an ever-expanding list of vendors including Brightcove, Kontiki, Kaltura, Qumu, and VBrick, as an integrated offering bundled with video conferencing platforms from vendors including Cisco, LifeSize, Polycom, and Vidyo. Another 37% are currently evaluating deployment of such platforms, evidence that this market is on the cusp of rapid growth.

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