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MicroStrategy Mobile Apps Integrate with Cisco TelePresence
Leading analytics vendor MicroStrategy has built in Cisco's Unified Communications system, nee Jabber (above image), into its Mobile Apps builder so apps can lauch voice and video chats natively.
Since MicroStrategy is already a Gartner MQ for Business Intelligence leader, it made sense for the company to extend its capabilities with its Mobile App building toolkit. Customers who were already plugged into the company's BI tools could now extend it to custom built mobile apps. Now, MicroStrategy is building out its Mobile Apps tools by adding in Cisco's video collaboration tools, and it's even launched an app store including tutorial videos.Now whenever a company builds a mobile app with MicroStrategy's tools, it can include instant messaging and video calls as part of the app. That way, there's no having to switch apps, launch a new app or otherwise interrupt other uses of it. During video calls, the video window can be pinched down to suit individual users or particular use cases.
App data can be shared and discussed all in one place with the integration, and the addition could be an interesting boost for both MicroStrategy and Cisco. Cisco can get its newly renamed Unified Communications system in front of a wider audience, and MicroStrategy has another feature it can showcase for its app builder.
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