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Magor Corp eyes recurring revenue model with upcoming Aerus launch

June 13, 2013 | Telepresence Options

magor aerus


Story and Images by Deborah Bacal / Proactive Investors

Magor Corp�is expected to evolve dramatically over the next 18 months with the much anticipated full-scale launch of Aerus, the company's live video conferencing cloud service.�

Since listing on the TSX Venture Exchange in March, raising $5.9 million at 59 cents, the company has been preparing to add Aerus, which allows for live video conferencing and collaboration for any corporation or individual that wants to communicate around the world in real time.�

Magor started life as a company offering multinational corporations a tool for video conferencing that involved its own proprietary software, but which also required the client to invest a significant amount of capital in high-end hardware to best use the technology. But with the rapid emergence of camera-enabled smart phones, tablets and desktop computers, virtually anyone can now use Magor's technology.

The company currently earns the bulk of its revenues through large contracts, based on a one-time right-to-use payment plus annual fee, as well as a leasing and annual fee for the hardware. With the emergence of Aerus, however, Magor will charge a monthly fee, giving it better earnings visibility.�

According to the company's website, the Aerus service integrates high-quality video with flexible data collaboration to enable "spontaneous and fluid workflows", allowing users to collaborate in native resolution while sharing control of the conversation, desktops, applications, whiteboards and other materials. �

The Aerus video conferencing service, which operates on the cloud and requires no control servers or MCUs, can support as many as 15 people, whether they're based in the boardroom, on their home desktop or on their mobile device, distinguishing itself from other technologies on the market. Larger numbers of conference participants will be supported using a version of Aerus to be released this summer.�

Aerus will be able to download to a PC, phone or tablet through a simple app. Magor is also one of the first companies to support WebRTC, a�Google-led, browser-based video solution that promises support for both BtoB and BtoC solutions.�

As a result, the company says the technology offers low infrastructure and bandwidth costs as compared to traditional video conferencing, while giving the same high definition video. The elimination of the MCU, in particular, has a major impact on overall costs. Magor also highlights the collaboration mode feature, versus the only available presentation mode in traditional conferencing.�

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