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Consumer Marketing Veteran Brad Simmons Joins FuzeBox as Vice President of Marketing
As the consumerization of the enterprise and the Bring Your Own Device (BYOD) era accelerates, FuzeBox brings on Simmons to drive consumer disciplines into company's online marketing strategy to further propel FuzeBox applications into the global marketplace
SAN FRANCISCO----June 04, 2013--
FuzeBox, the global leader in real-time visual collaboration solutions, today announces a key executive hire, with Brad Simmons joining the company as vice president of marketing. Mr. Simmons brings over 15 years of experience in the consumer direct, online marketing, and acquisition space. He led efforts at direct-to-consumer powerhouses Inflection and Experian, where he successfully acquired millions of customers and subscribers for properties including FreeCreditReport.com, Peoplesmart.com, and ProtectMyID.com. The move towards a consumer-driven marketing strategy comes as the BYOD trend accelerates and FuzeBox differentiates itself from traditional B2B companies that continue with a business-as-usual marketing strategy.
Mr. Simmons brings expert consumer marketing and acquisition experience to the FuzeBox team, a must-have skillset in today's enterprise environment as companies seek to become more nimble and adopt flexible collaboration tools, served from the cloud and compatible with any device of choice. Prior to joining FuzeBox, Brad Simmons was VP of marketing and business development at Inflection and headed business development and sales at mobile financial start-up Pageonce. Prior to that, Brad spent over eight years in various marketing and business development leadership roles building some of the most successful properties and campaigns at Experian (FreeCreditReport.com and ProtectMyID.com).
"I am thrilled to join FuzeBox and am looking forward to employing marketing strategies and tactics that are proven to work in the consumer space, but that have not been introduced or leveraged by enterprise companies effectively," said Brad Simmons, FuzeBox's new VP of marketing. "We are living in a new world driven by employees and decision makers who take and use their personal devices at work and engage with services that enable them to increase their own productivity and to collaborate more effectively. There is a massive opportunity to take advantage of this trend -- and I believe FuzeBox is well positioned to do so."
"At FuzeBox, we truly believe in the consumerization of the enterprise and the democratization of tools that have, until now, been unavailable to users as a result of centralized decision making. We understand the landscape of user-based software is changing and we want to facilitate the velocity of this change, by marketing with the end user in mind. Brad's addition to our executive team highlights the company's core belief in these developments, and signals a departure from the old-school marketing tactics employed by other companies in the space. We fully embrace and support the enterprise desire for world-class security, integration, and interoperability, while also offering consumer-level experience, user choice, and user-based design across our products," said Jeff Cavins, CEO of FuzeBox.
FuzeBox technology is designed to give users total freedom to collaborate anywhere from varying networks, screen-resolutions, and audio solutions. The cloud-based service makes online meetings and video conferencing simple and intuitive, yet is powerful enough that many Fortune 500 companies such as Kellogg's and GM, as well hot start-ups like Evernote and Spotify, can rely on connecting their employees across devices with a full suite of tools.
To learn more about FuzeBox, visit: www.FuzeBox.com or check out a demo at: www.FuzeBox.com/DailyDemo.
Founded in 2009, FuzeBox's mission is to improve the way that companies and professionals meet, collaborate, and conduct business. Many of the Fortune 500 rely on FuzeBox technology for flawless presentations, online meetings, marketing webinars, screen sharing, and collaboration. FuzeBox also allows you to easily solve common interoperability issues between expensive telepresence communications systems, significantly improving your ROI on communications spending. Anywhere, anytime, any device.
For more information about FuzeBox, please call 1-888-679-4759, email us at firstname.lastname@example.org, or visit our site at www.Fuzebox.com.
CONTACT: VSCpr for FuzeBox
Kayvan Farzaneh, 415-677-9125
SOURCE: FuzeBox Copyright Business Wire 2013
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