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Video conferencing industry set to see dramatic changes

May 20, 2013 | Telepresence Options

Radvision monitor


Story and Images by Byng Sai Ying / Business Times

The video conferencing industry is at an inflection point, with personal video conferencing expected to take centre stage in the future.

This is a natural progression from room video conferencing systems and will "dramatically change and provide much greater access and much greater growth of the video conferencing industry", said Bob Romano, vice-president of global marketing at Radvision.

"There clearly is a shift in the marketplace towards outsourcing, global workforces; in order for companies to be successful today they have to reach global markets and they have to source everything from global suppliers. In order to be able to communicate effectively, they need advanced collaboration technologies," he added.

Such personal video conferencing allows higher levels of customisation.

Factors such as ease of usage, integration of personal mobile devices, customised content transfer from presenter to audience, and interoperability of different networks and video conferencing systems allow users to take full control over their video conferencing needs.

Of the numerous factors, Radvision, an Avaya company and a leading provider of video conferencing capabilities, has identified interoperability and unified communication capability as two that may accelerate change.

Interoperability is the ability to connect different systems - not simply different video conference platforms ranging from Microsoft Link to Radvision Scopia, but also different devices and networks.For instance, connecting iPads and Android devices over a public WiFi connection will become prevalent, especially with the trend of Bring- Your-Own-Device (BYOD), working from home, and an increasingly technology- savvy workforce.

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