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Blue Jeans: We're 20-25% of the videoconferencing market (and we just got much cheaper)

May 8, 2013 | Telepresence Options

bluejeans interface


Story and Images by John Koetsier / venturebeat

BlueJeans�unveiled a massive update to its standard pricing today, adding a new licensing model that offers companies unlimited "all you can meet" videoconferencing plans for as low as $10 per user, per month.

And, by the way, kicking some dirt at bitter rival Vidyo.

"A couple of weeks ago we crossed the million minutes-a-week level," Blue Jeans chief commercial officer Stu Aaron told me yesterday. "We've got thousands of paying customers."

The company has been monitoring usage patterns on its existing payment plans -- a minutes-based plan, a per-user plan, and a per-device plan -- and is unveiling a new option Aaron thinks is the best one yet. It would appear that Blue Jeans customers agree -- a hundred of them have been testing the new plan since November 2012, and they grew their usage of videoconferencing at ten times the rate of other Blue Jeans clients.

The new plan sees participating companies pay one annual fee, plus between $10-50 per month for active users -- employees who use Blue Jeans videoconferencing at least once per month.

"It's a site-license option," Aaron says. "Everyone gets an account, everyone gets unlimited usage, for�an attractive low annual fee. All employees have accounts, but you're only paying for active users."

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