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Blue Jeans New Pricing Plans: Business Class VC Interop at Consumer Prices

May 7, 2013 | David S. Maldow, Esq.

Blue Jeans, pioneers in cloud-based videoconferencing interoperability services, just announced a new pricing plan designed to shake up the cloud videoconferencing market. Please check out my recent coverage of Blue Jeans and their latest developments at the Enterprise Connect Show.

The Blue Jeans service is primarly focused around accessibility. Blue Jeans users and their guests can connect to their virtual rooms using a number of business class, and consumer, endpoints (Cisco, Polycom, Lifesize, Microsoft Lync, Skype, Google Video, WebRTC Browser, mobile devices, etc.). However, interoperability is only half of the accessibility picture. In order to be truly accessible to the millions of potential users in the SMB market, the offering has to be affordable.

With prices ranging from $10 to $50 (per user, per month), the Blue Jeans service is now well within the range of a much broader potential market. I have been performing some informal testing on a Blue Jeans trial account, and it is a fully featured, ready for prime-time solution. Despite the fact that this is a new market, and new technology, Blue Jeans provides a polished, intuitive, quality user experience.

This announcement is yet another step towards the democratization of videoconferencing. Full viral adoption of consumer solutions is hampered by their lack of functionality and quality, whereas fully adoption of business class solutions is blocked by high cost and complexity. Offerings like the new Blue Jeans pricing plans aim to provide the best of both worlds with powerful, but affordable, solutions. I look forward to checking in with the Blue Jeans team next month at InfoComm in Orlando, to find out how the market reacts to this announcement.

About the Author
David_Maldow, Esq.David Maldow, Esq. is a visual collaboration technologist and analyst with the Human Productivity Lab and an associate editor at Telepresence Options. David has extensive expertise in testing, evaluating, and explaining telepresence and other visual collaboration / rich media solutions. David is focused on providing third-party independent analysis and opinion of these technologies and helping end users better secure their visual collaboration environments. You can follow David on Twitter and Google+.

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