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UC reigns supreme at AVI-SPL Global Sales Meeting

April 30, 2013 | Telepresence Options

vidyo videoconferencing


Story and Images by Lindsey Adler / AV Network

We've heard that "video is king," before, but today, I would venture to say, "videoconferencing is king."

At least, this was my biggest takeaway from AVI-SPL's Global Sales Meeting (GSM) held recently in Tampa, FL. The annual event gathers AVI-SPL management and vendors for several days of conferences where the latest products and services are on display, among other events.

This year's GSM wasn't just about making collaboration as easy, flexible, personal, and mobile as possible. AVI-SPL and its vendors are taking unified communications into every room, envisioning futuristic business spaces comprised of various "huddle rooms," areas technologically and aesthetically conducive to impromptu brainstorming sessions, fostering collaboration at every level. The back boardroom is no longer the place where innovation is expected to occur.

The "huddle room" buzzword was a recurring theme across both the vendor expo and executive roundtable. I'm sure that by the time the InfoComm show concludes (a mere 7 weeks [!!] from now), I will have heard "huddle room" enough times to want to banish it from my lexicon.

More than 50 percent of AVI-SPL's projects include video conferencing, and its sales are stronger than ever, the company stated. Polycom named the integrator its 2012 U.S. Partner of the Year. AVI-SPL's purchase of Iformata Communications, a video managed services company, in January 2012, included both Iformata's video network operations center (VNOC), and its VNOC Symphony management platform, which has really propelled AVI's growth in the sector. The Symphony software automates complex, backend processes required to schedule, monitor, and manage video conferencing resources. The platform enables users to easily schedule their own meetings, survey video resources available, view reports and analytics, and access remote support from a desktop or mobile device.

The focus wasn't exclusively on different video conferencing solutions, but there was the evolution of some more traditional technologies, transforming them into more flexible, collaborative products. Take Biamp's Vocia system for example. The critical paging system targets hospital applications, where zone paging is required, nurse call systems in particular apply. Vocia takes paging functions onto the network for distribution, enabling it to be scalable and flexible, and easy to operate for various people.

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