Gold Sponsors
Array Telepresence Logo   Human Productivity Lab Logo   Ashton Bentley Logo
Silver Sponsors
Bronze Sponsors
Telepresence Options Magazine

Latest Telepresence and Visual Collaboration News:
Full Article:

Verizon patent application for TV snooping tech rejected

December 10, 2012 | Telepresence Options

patent.jpgIt would serve ads based on viewer actions in front of their sets

December 7, 2012 04:32 PM ET

In what is known formally as an Office action, the Patent Office sent the application back to Verizon, which must now decide whether it wants to pursue the technology further or abandon the patent claims.

The patent has been the subject of intense media scrutiny since FierceCable uncovered it last week. Verizon somewhat laboriously titled the patent application "Methods and Systems for Presenting an Advertisement Associated with an Ambient Action of a Use."

The application says the technology would be capable of triggering different advertisements based on whether viewers are eating, playing, cuddling, laughing, singing, fighting or gesturing in front of their sets. Specifically, the patent covers technology that can serve ads "...targeted to the user based on what the user is doing, who the user is, the user's surroundings, and/or any other suitable information associated with the user."

The goal is to provide "the user with advertising content that is relevant to the user's current situation and/or likely to be of interest to the user."

So a couple cuddling in front of the TV might see a commercial associated with cuddling, such as a romantic getaway vacation, a commercial for a contraceptive, a commercial for flowers, or a trailer for an upcoming romantic comedy movie, the application notes.

Continue Reading...







Add New Comment

Telepresence Options welcomes your comments! You may comment using your name and email (which will not be displayed), or you may connect with your Twitter, Facebook, Google+, or DISQUS account.