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Six Predictions for Cloud Collaboration in 2013
As we move into 2013 and attempt a glance further into the future, we see shifts in the conversation around cloud collaboration. I've outlined a few thoughts on what we can expect soon, over the course of the next few years, and in the future.
In 2013, we'll see the cloud conversation shift to flexibility and agility as primary drivers of adoption.
"Businesses will have to provide an environment in which their employees are connected in ways they have never been connected before."
As more companies understand the problems that arise in the collection of big data and the number of employees who work outside the office increases, cloud adoption will grow exponentially. Gartner data shows 71 percent of businesses adopted Software as a Service (SaaS) within the past three years, with three quarters of businesses planning on increasing SaaS spending. However, the reason companies increasingly invest in SaaS will shift. As a recent Forrester survey shows, a decreasing number of businesses are prioritizing lower costs as a reason to adopt SaaS, while an increasing number of businesses are focusing on "business agility" as a reason to deploy a SaaS solution.
In order to compete effectively in the future, businesses will have to provide an environment in which their employees are connected in ways they have never been connected before - connecting employees to customers, partners, and suppliers real time, anytime, anywhere, and providing context to these collaborative sessions.� This can only be accomplished through leveraging an increasing set of collaborative technology, and exposing the most relevant data across the traditional mediums of voice, video, and chat. Cloud accelerates the roll-out of this technology consistently across entire companies and their business partners, so they can improve the efficiency of their decision-making and the quality of their customers' experience. As the cloud and macroeconomic factors increase the speed of business and collaboration, businesses will look to the cloud to as a means to deploy the growing set of integrated collaborative tools and gain a competitive edge.
As cloud collaboration moves beyond early adopters in 2013, hybrid models will proliferate and customers will increasingly demand a seamless, uncompromising user experience between the cloud and the customer premises.
"More than 50 percent of enterprises began cloud migrations in 2011."
Increasingly, businesses will look to a world of many clouds where some services are hosted on private clouds for policy/regulatory compliance or balance sheet reasons while others are hosted by public-cloud providers. Businesses will move to find a right balance between the two with hybrid cloud models. More than 50 percent of enterprises began cloud migrations in 2011 and at least 12 percent of all enterprise workloads will run on clouds (public, private, hybrid, community) globally by 2013.
In 2013, cloud delivery of video will enable a cost paradigm shift leading to acceleration of adoption of pervasive, any-to-any video conferencing.
"Deploying these advancements in the cloud will allow us to make any-to-any video connections between mobile, personal and room-based systems."
Historically three key factors prevented widespread adoption of video: high infrastructure and endpoint costs, consistent quality of experience and lack of interoperability between systems. In 2013 we will see advances across all three of these challenges, particularly in software capabilities that will dramatically lower infrastructure and endpoint costs.� Deploying these advancements in the cloud will allow us to make any-to-any video connections between mobile, personal and room-based systems while optimally allocating resources depending on the endpoint, resulting in significantly lower costs and higher quality.� This will enable businesses of all sizes to take advantage of the power of video collaboration.
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