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Avaya Plans to Beat Polycom to Videoconferencing Launch

October 19, 2012 | Telepresence Options
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By UCStrategies Staff,

Avaya is wasting no time extending its recently acquired videoconferencing capabilities through its Radvision purchase to channel partners. With its real-time collaboration videoconferencing solution, Scopia, market ready, Avaya is poised to introduce it ahead of competitor Polycom's videoconferencing platform launch.

By accelerating its market introduction, Avaya is expanding the reach of Scopia solutions to the midmarket and enterprise markets while meeting the demand from channel partners to expand unified communication services. Scopia brings real-time collaboration to Avaya's video solutions, enabling business and consumer end users to link "islands" of video across the web. Experiencing rapid demand growth across mobile and desktop markets, videoconferencing is a highly sought-after service by service providers.

Before qualifying as resellers of the Scopia platform as authorized Avaya Connect channel partners, partners first complete training and a service assessment test, enabling them to provide implementation and support for the Scopia platform. Avaya Connect facilitates authorization, certification, lead generation tools and maintenance and implementation support for Avaya's channel programs. Partners eligible for fast track authorization - so far, 50 channel partners have been selected - will be able to offer the Scopia platform by the end of the year. Meanwhile, Radvision's existing Scopia partners have the option of joining the Avaya Connect program.

Other videoconferencing solutions are being introduced to the market this year. Polycom's RealPresence CloudAXIS Suite with its extended integration and simple web interface is expected to be a serious contender in the UC market. Easy to deploy and manage through a web browser, users can connect to anyone using Skype, Google Talk and Facebook. Polycom, a major player in the videoconferencing market, has a large enterprise market presence. CloudAxis has been priced for the small and midmarket.

While Scopia and CloudAXIS have some comparable features, once competing directly in the market, Scopia will want to ensure it can compete on ease of deployment, scalability and platform agnosticism. CloudAxis provides an intuitive user friendly interface with the advantages of an enterprise environment. Users can drag and drop contacts to initiate a videoconference call in the B2C video chat platform of their choice.  

Avaya's early mover advantage and agility are important advantages against Polycom's deep reach in the UC market. Ultimately however the competition will come down to ease of use and compatibility. The race to launch videoconferencing programs is a close one. Avaya plans to have its program fully launched by January 2013 while Polycom has targeted a launch date sometime in the first quarter of 2013. (CL) Link







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