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Vidyo Aims For A Tenth Of The Video Market

August 21, 2012 | Telepresence Options
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By Jatinder Singh, Principal Correspondent, Light Reading India

New Jersey-based videoconferencing firm Vidyo Inc. has recently started its operations in India and hopes to capture 10 percent of the videoconferencing market in the next 24 months.

"Videoconferencing is a big opportunity in India. We started our India operations last month and now aim for 10 percent of the domestic market share in the next two years," says Ruchir Godura, Vice President, India & South Asia, Vidyo.

According to Vidyo, the total videoconferencing market in India today would be about US$80 million-$90 million. Going by that estimate, the company seems to target around $8 million-$9 million from the India market by 2014.

A carrier-focused approach
Vidyo is in talks with multiple carriers in the country for partnerships since operators have the ability to manage the service on a large scale. It also claims to be the first one to come up with a fully carrier-focused videoconferencing solution.

For carriers, it is critical to come up with innovative solutions since they are moving away from capex-based engagements. Since most of the carriers have squeezed on their bottom lines, Vidyo believes it has an advantage over its competitors as it offers a software-based solution instead of relying on hardware-intensive infrastructure.

"We look upon carriers as our partners and can bring our solution on the network on a revenue-share basis. We provide hosted solutions to carriers at a very low capex. The entire business is built upon selling videoconferencing service on a hosted model to the customers on a revenue-share basis," explains Godura.

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