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Virtual Shoe Stores Use Augmented Reality To Find Your Perfect Footwear
July 26, 2012 | William Zimmerman
25 Jul 2012
To reach out to more consumers, German shoe retailer, Goertz, has gone virtual with their augmented reality 'pop-up' shoe stores.
They installed virtual stores at crowded public places such as train stations and invited customers to 'try on' a pair of shoes.
Using three Microsoft Kinect cameras and a large screen, they would scan and render 3D shoes onto the customer's feet--allowing customers to see the shoes like they were actually wearing them.
Customers could try on different models of shoes in different sizes before making a purchase through their smart phones via a QR code that will be displayed on the screen.
Could this be the shoe stores of the future?
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