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Solution Snapshot: Emerging Markets Communications' HD Connect and SpeedNet

July 10, 2012 | William Zimmerman
We continue to add to our Solution Snapshots with the addition of today's Snapshot of Emerging Markets Communications' HD Connect and SpeedNet. Our detailed Solution Snapshots feature important information about Managed Service Providers, Exchange Providers, Video Network Infrastructure, Inter-Connection Solutions, and more. You can receive new Solution Snapshots as they are published by subscribing to our RSS Feed or via e-mail. While you're at it, be sure to subscribe to Telepresence Options Magazine, the #1 magazine in the world covering Telepresence and Visual Collaboration!

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Emerging Markets Communications (EMC) provides mission-critical data and communications solutions to the world's most demanding customers in the world's hardest to reach places. In addition to our strategically located teleports and data centers, which provide seamless global network coverage, we offer a growing range of end user application services. These include our HD Connect on demand HD videoconferencing over satellite service and our new SpeedNet Zero Latency Browser, which provides high speed, secure web browsing and application hosting to remote offices.

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HD Connect
EMC's HD Connect on demand HD videoconferencing over satellite technology offers significant breakthroughs for the telepresence, videoconferencing and visual collaboration industry. 

The first high definition (HD) videoconferencing over satellite service available in an affordable, on demand, 'pay as you go' manner, HD Connect is available for deployment to Africa, the Middle East, Central Asia, China, and Central and South America.

HD Connect allows governments, multinational corporations and non-governmental organizations (NGOs) in hard to reach areas of the world to use HD videoconferencing, telepresence and visual collaboration anywhere, anytime (on land, sea or in the air), at a fraction of the price of a typical dedicated satellite data circuit and with the high quality required for effective visual communications as well as the ease of use today's workers expect. 

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Affordability
For many organizations with a need to communicate with remote regions, costs are a key factor. To date, videoconferencing over satellite has been prohibitively expensive for many organizations because of the dedicated bandwidth necessary to conduct sessions. However, HD Connect over comes these issues and makes HD videoconferencing and telepresence over satellite available to organizations that could never afford the technology in the past.

HD Connect accomplishes this by maintaining a small, always-on signal to keep the videoconferencing system active and listening for service requests. It also deploys an innovative single carrier per channel (SCPC) model -- a non-shared, on/off model specifically designed for videoconferencing. And, HD Connect combines on demand capabilities with a usage-based, 'pay as you go' model, where users only pay for the bandwidth that is used and receive bundled hours of monthly usage (like a pre-paid cell phone).  

High Quality
Anyone that has seen traditional videoconferencing over satellite knows that the experience to date has left a lot to be desired. This is primarily due to high and fluctuating conditions around three main factors: latency, jitter and packet loss. Unfortunately, there isn't much that can be done about the latency challenges with regard to satellite communication. It takes a certain amount of time for a signal to travel from the earth, up to a satellite and back down again.

However, EMC has developed innovations that make the latency inherent in satellite communications relatively unnoticeable by ensuring it is predictable and steady. By combining steady and predictable latency with levels of packet loss and jitter that are near to zero, a latency range of 475-525 ms is almost imperceptible. Thanks to these innovations, HD Connect delivers unprecedented quality, with low jitter, low packet loss and predictable and steady latency for excellent, unparalleled videoconferencing experiences. In fact, people that have seen HD Connect have remarked that they cannot tell the difference between it and a videoconference conducted over a terrestrial link.

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EMC Executive Briefing Room
Ease of Use
With the ease of communications available to us from modern technology, our level of patience with anything that presents extra work or complexity is short. To that end, it is crucial that any new communications technology be quick and convenient to use and that any complexity be hidden from the users.

HD Connect delivers an easy set-up, use and disconnect process. With a goal of being as easy to use as any land-based videoconferencing system, HD Connect is portal-based, where users simply log onto a portal, request service and see their circuit turned on in approximately 30 seconds. They then operate the videoconferencing system of their choice for as long as they like. Or, they connect a location with their global scheduling and management system and that system turns off and on as any managed system on their network. The fact that the circuit is actually a satellite connection is completely hidden from the user. All they know is that within a short time span, they are speaking face-to-face with teams and colleagues located in some of the most remote, hard-to-reach regions on the planet. 


SpeedNet
SpeedNet, the world's first 'Zero Latency' browser for satellite and terrestrial links, delivers the fastest Internet experience available today. A virtual cloud-based browser built on a global infrastructure, SpeedNet runs on highly powered data centers where state of the art cloud computing infrastructures sit.
 
Based on multiple patent-pending technologies from EMC, SpeedNet brings a true broadband experience to governments, multinational corporations and NGOs located in emerging markets around the globe. 

By guaranteeing upload and download speeds of 100Mbps while improving the security of applications, this new browser enables a whole new subset of enterprises and organizations to operate at data center speeds for both Internet browsing and application access, vastly improving their time-to-service/market while allowing even the smallest offices to feel like a true part of the larger organization.

How it Works
In a typical browsing environment, a user clicks on a web page and the browser sends out several requests for content to create a page on the desktop. These requests go back and forth across multiple hops, taking up the user's time, computing power and bandwidth. SpeedNet, on the other hand, is a thin client that gives the user a visual representation of the actual browser running all of the processing in EMC's state of the art data center. So, the user gets all the benefits of browsing at data center speeds without the need for large amounts of bandwidth or processing power on the remote end. Because of this, deploying SpeedNet may result in an overall decrease in the amount of bandwidth an organization requires.

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Browsing Architectures

In addition to speeding Internet access, which has become intrinsic to conducting most business tasks today, SpeedNet speeds end user access to http- or https-based applications such as customer relationship management (CRM), enterprise resource planning (ERP), business analytics programs and financial systems. With the new browser, workers in even the most remote locations are able to access their corporate applications faster, so they're able to work more rapidly and efficiently. 

In one instance, a large NGO reduced its typical time for service per one client from a full eight minutes down to mere seconds, increasing the number of people they are able to serve each day.

Improved Security
In addition to providing Internet browsing and application access at data center speeds, SpeedNet also improves the security of corporate applications and information. Utilizing an enhanced, patent-pending ICA protocol, SpeedNet centralizes information in a secure environment, reducing the risk of threats such as malware and viruses to remote users. 
Another benefit of the new browsers is that organizations can roll out new software and applications to all of their employees, worldwide, in seconds, rather than having to use the time- and resource-consuming process of going laptop by laptop.

For the same NGO mentioned above, the use SpeedNet delivered an incredible savings in time. Before the new browser, it took the organization over a year to move all of its global employees from one version of Lotus Notes to another. After deploying the browser, they were able to accomplish a similar software update in seconds with the click of a mouse. In addition to saving vast amounts of time and resources, this capability improved productivity by eliminating the challenges that can happen when different facilities are operating on different versions of software.


Partners
Masergy: EMC interconnects with Masergy, a global provider of secure, virtualized network services. Masergy's IP/MPLS network, the most mature global IP/MPLS network in the industry, was purpose-built to support real-time applications like Telepresence and HD videoconferencing. HD Connect provides Masergy clients with locations in Africa, the Middle East and Central Asia with a compelling alternative solution for video applications in these fast-growing regions.

AT&T's Telepresence Business Exchange: EMC offers connectivity into AT&T's Business Exchange, a growing telepresence community of interest network that connects 2,400 endpoints in over 120 companies. Connectivity through the exchange provides access to a global scheduling directory and ensures that multi-screen, multi-codec Cisco TelePresence Systems can connect at the highest potential quality with voice activated switching, spacial acoustics and optimized eye-lines. 







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