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Imagineers Plan New Attractions in Disney's Digital Immersive Showroom
June 18, 2012 | William Zimmerman
Imagineers plan Cars Land with virtual reality
Updated: June 16, 2012
Almost 60 miles from Disneyland in Anaheim, I'm standing in the middle of Cars Land, the 12-acre addition to the Disneyland Resort in California Adventure that is the largest expansion to the resort in its history except for California Adventure.
In front of me, blue skies and wispy white clouds float behind the vaguely automobile-inspired mountains of Radiator Springs, the town from Pixar's "Cars" film. I can't see them, but off in the distance to the right somewhere, there's Mickey's Fun Wheel and to the left the Tower of Terror. They are there, but all I can see from where I'm standing is this view of a quiet old town along Route 66.
This high-tech virtual reality room at Walt Disney's Imagineering Concept Lab in Glendale allows the magic-makers to immerse themselves completely in the Disney parks, to walk through lands that haven't been built yet and ride attractions still in development. It's called the Digital Immersive Showroom, or DISH, and it could represent the future of Disney's park development as well as entertainment.
"(DISH) is a way for us to allow our designers to experience the attraction from the perspective of the guests early in the design process," said Mark Mine, an Imagineer and director of technology concept design for Disney.
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