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Brother Becomes Latest Video/Webconferencing Market Entrant

June 4, 2012 | William Zimmerman
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Brother, a company better known for its printers, typewriters, and fax machines became the latest entrant into to the market for cloud-based videoconferencing and webconferencing solutions.  The company launched OmniJoin, a service that offers the ability to create video and webconferences of up to 20 participants at up to 1080i quality for a monthly fee that ranges from $49-79 per month per user depending on capabilities.

The company has entered a market  that is already jam-packed with both new entrants like the recently launched Ten Hands and LifeSize Connections to established players like Cisco WebEx, ooVoo, PGI Global Meet, CoroCall, and Connexus.  The company also faces competition from free / freemium solutions like Skype and Google Hangouts which both offer a combination of free videoconferencing and document sharing. 

The space is morphing as the capabilities of software-based codecs now frequently reach 720p and 1080p/i high-resolution quality that was previously reserved for hardware-based videoconferencing capabilities.  With the wide-spread adoption of USB 3.0 most modern PCs now have the data transmission capabilities to support high-quality, high-definition USB cameras with the ability to pan, tilt, and zoom.  Coupled with USB microphone and speaker pods the potential to create higher quality conferencing experiences is expanding. 

Here is a snapshot from the Brother OmniJoin website to see what their solution is offering the market. 

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