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How to select a video conferencing service

May 18, 2012 | Hogan Keyser
May 15, 2012 by Simon Dudley via WashingtonBusinessJournal -- Not long ago, I met with an executive whose company was heavily invested in video conferencing - some 500 systems globally. I asked him candidly what he thought about video conferencing, and his equally candid reply was: "It's a lot of hype, and everybody hates it."

When I pushed him to explain, he said, "If the meeting matters, I'll come to see you; if the meeting doesn't matter, I'll get you on the phone or send you an e-mail."

"The only way you're going to solve this," he continued, "is to make the technology so invisible that I actually have a window to another place."

His concerns pointed to the way his organization used video conferencing. If you have to leave wherever you may be and walk to a dedicated telepresence room for a video conference, you aren't getting much from the technology. These days, however, high-definition video conferencing can be added to every employee's desktop, laptop, tablet and smartphone. Participants can be added or leave conveniently, work files can be shared easily, and all on less bandwidth than it takes to download an MP3.

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