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Fallacy of Telepresence When it Comes to Video Conferencing
May 22, 2012 | Hogan Keyser
Telepresence is another word for the notion of transparency in communications. When you sit in a telepresence room for a video conference, you are indeed seeing through the technology to be part of a meeting. Almost by definition, it is as though you are looking through a window. In that way, you have captured one of the most important parts of video conferencing: the technology has to give users a window to another place.
But that's not all that goes into the definition of video conferencing as a real business solution. Where telepresence as a synonym for video conferencing falls apart is that it ignores the other key requirements for a practical business solution--namely, that it has to be simple to use, scalable, and offer full features at an affordable price point.
If a business has to spend $300,000 on a telepresence room and even one key conference participant lacks that technology, that person can't be involved in the conference--and the investment is lost.
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