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Hookflash Video Conferencing Unveiled

March 1, 2012 | Hogan Keyser
hookflash_logo_small.jpgMarch 1, 2012 by Martin Studzinski via ITBusiness.ca -- Calgary-based Hookflash aims to foster a social way of communicating for the business community.

The public received their first glimpse of the Hookflash video conferencing software Wednesday, at a preview session held at Innovate Calgary. The startup is seeking to fill the void between expensive enterprise-class video conferencing solutions, such as those offered by Cisco, and popular peer-to-peer services, like Skype.

Hookflash is unique among startups as it specifically targets the business community, rather than the consumer space, with a focus on tech savvy, iPad-wielding professionals looking for a simple video conferencing solution.

Through a partnership with LinkedIn to offer deep integration, Hookflash allows users to easily import their network of contacts from their LinkedIn address book. This enables users to gain background information on individuals and easily fosters discussion. By offering users the ability to coordinate with colleagues before a call and view real-time activity from related LinkedIn profiles, Hookflash is taking workplace collaboration to the next level.

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