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Musion and Masergy Demonstrate a World's First in 3D Holographic Immersive TelePresence with Polycom Video Technology

January 19, 2012 | Hogan Keyser
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London - On Wednesday 11th January 2012 Musion, the world leader in live 3D holographic projection, partnered with Masergy, a global provider of secure, virtualised network services, to successfully complete the world's first live 3D holographic teleconference using Polycom's Immersive Telepresence technology.

By specially configuring Polycom HDX equipment and its high-quality video codec, Musion demonstrated the future of business communications. Representatives from Masergy's London office were transmitted live across London to Musion's West London location for a stunning holographic business presentation.

While Wednesday's demonstration was an intra-city event, Musion TelePresence has previously proved its capability for transmitting individuals cross-continentally for live global holographic meetings. On this occasion both parties discussed the carbon-free implications the technology offers businesses. Musion TelePresence is the only holographic technology to reduce unnecessary travel but retain the immersion and engagement levels of face-to-face meetings.

Ian O'Connell, Director of Musion, stated, "Polycom's affordable HDX video codec creates a terrific easily accessible solution and introduces Musion TelePresence to a much wider audience. The future of business communication isn't just sat at a desk behind a screen - it is now possible to experience face-to-face, fully immersive 3D meetings where individuals appear in breathtaking clarity to each other without the need to physically be there."

Prior to the Polycom HDX codec implementation, a dedicated 20MB MPLS line was required to meet the ultra-low latency requirements of a stable holographic image. With Polycom's video technology and Masergy's networking expertise, the 4MB signal performed perfectly on a 10MB connection, convincing audiences they were interacting with a live person on stage.

Furthermore, the Polycom HDX codec also reduced the network strain associated with audio. A live guitarist followed the meeting, further demonstrating the video codec's stability and robustness. Audio capture was flawless and the sound's delivery was crystal clear without the need for any supplementary editing or equipment.

"This is another step towards a more immersive future, made possible by a high performance network," said Richard Mathewson, Vice President Sales, EMEA at Masergy. "This partnership is one more example of how forward-thinking companies are changing the face of telecommunications."

"Polycom's vision is to make video collaboration ubiquitous. The Polycom RealPresence Platform enables new technologies like holographic 3D conferencing to benefit from our video leadership in scalability, security and network efficiency. Based on open standards the Polycom RealPresence Platform empowers the development of new and exciting video technologies of the future like holographic 3D conferencing and beyond", said Daniel Weisbeck, Vice President Marketing, EMEA, Polycom.

About Musion
Musion(R) Systems Limited, the inventor of Musion3D, is a privately-owned company based in London. Musion is now the global leader in the development, marketing, production and broadcasting of 3D holographic illusions, and Musion3D is universally recognised as state of the art.

Protected worldwide by a portfolio of patents, Musion3D uses the most advanced digital and cinematic technologies to create life-sized, ultra-realistic, interactive 3D holographic video presentations and exhibits for a wide range of vertical markets, including entertainment, TelePresence, corporate marketing, and education.

Musion's list of 'blue chip' customers in 45 countries includes Universal Studios, Disney, Microsoft, Cisco, Burberry, Toyota, Audi and BMW. Among the many celebrities who have appeared as live or pre-recorded Musion3D images are HRH Prince Charles, King Abdullah of Saudi Arabia, Al Gore, Sir Richard Branson, David Beckham, Madonna and the Black Eyed Peas. To support its growing worldwide business, Musion has built a sales, installation and service network of dealers in 34 countries on five continents.

For more information, please visit http://www.musion.co.uk/

About Masergy
Masergy provides managed, secure virtualised network services to enterprises that have complex needs across multiple locations. Masergy's integrated network and software solutions enable customers to seamlessly deploy and manage unified communications on a global basis.

Serving customers throughout the Americas, Europe, Asia, Africa and Australia, Masergy leverages advanced transport technologies to deliver global Ethernet services across a native MPLS network. The company pioneered customer-control network services and the delivery of multiple services over a single network connection.

Masergy's customers include companies from the financial/banking, healthcare, entertainment broadcasting, hospitality/hotels and manufacturing industries. More information about Masergy is available at http://www.masergy.com.

About Polycom
Polycom is the global leader in standards-based unified communications (UC) solutions for telepresence, video, and voice powered by the Polycom RealPresence Platform. The RealPresence Platform interoperates with the broadest range of business, mobile, and social applications and devices. More than 400,000 organizations trust Polycom solutions to collaborate and meet face-to-face from any location for more productive and effective engagement with colleagues, partners, customers, and prospects. Polycom, together with its broad partner ecosystem, provides customers with the best TCO, scalability, and security - on-premises, hosted, or cloud delivered.







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