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IMAX Chief envisions the future of 3-D in theaters

January 27, 2012 | Hogan Keyser
IMAX3D.jpgJanuary 25, 2012 by Nick Bolton via ISPR DAVOS, Switzerland -- For the IMAX Corporation, the future is brighter, larger and in 3-D.

The company is developing prototypes of new laser technologies that will allow for drastically larger and brighter screens by 2013.

"We have purchased the rights to parts of 10,000 patents from Kodak that will throw much more light on screens than you see today," said Richard L. Gelfond, IMAX's chief executive, in an interview at Documented@Davos, an event held by Scribd and Mashable. "We have developed cameras that are filming the screen and giving real-time feedback to the projectors to optimize the experience."

Today's IMAX screen sizes span 80 to 90 feet. The new technology is expected to widen the screens to 140 feet.

Mr. Gelfond said IMAX engineers had been experimenting with futuristic applications for theatrical, live sports and musical events.

Acknowledging that 3-D has its critics, Mr. Gelfond said he saw future applications that made sense for 3-D in the home and in theaters.

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