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Telepresence - Wondering if You Need Video in Your Enterprise? Consider the Spandex Notion

September 14, 2011 | Hogan Keyser
TelePresence_1000_group.jpgBy Juliana Kennya (Telepresence.TMCnet.com) - "Video is like spandex: Just because you can, doesn't mean you should," stated Roger Farnsworth from Polycom (News  - Alert) today at the "Why Video is a Must for Enterprise Communications" session on the Enterprise track at ITEXPO (News - Alert) West 2011 in Austin, TX.

Why is video a must for enterprise communications? Moderator Doug Mohney started off the panel discussion with that very question, and the panelists took it away, handling relevant topics such as carrier reluctance, the lagging economy's contribution to our lagging video uptake, and other various challenges. Mohney asked, "Does video within the enterprise make sense for everybody?"

William Rippon from IBM (News  - Alert) Research responded by discussing some of the challenges with video in the enterprise space, specifically regarding mobile progress. But he made a point that, regardless of the challenges, he does see that there is a value in pushing video down into the mobile device. He said that IBM Research looks at the progress of video in terms of three perspectives: the conference room, the individual user, and the moderator. Ultimately, he made the point that we make concessions for difficult technological integrations because they increase convenience in our lives.

Andy Cooper from Xconnect brought up a great point: One of the biggest obstacles for organizations looking to incorporate video is the question, "How much does it cost me to put it on my desktop?" And he went on to surmise that there really is no middle market in the video conference space. There are basically only video capabilities available for giant corporations that can afford them, and then the layman's video conference such as Skype (News  - Alert) or Facetime.

But Farnsworth brought the discussion to the human level when he noted, "Video is intensely personal. If you're in a position where that intense personal connection needs to be made - that is where video is vital."

Cost is still a major issue for the enterprise when it comes to implementing video solutions. And technical barriers still exist as well such as interoperability. Farnsworth emphasized, "The pressure for interoperability is increasing."

And yet carriers are still reluctant to create the same peer-to-peer experience that video offers, but that has been existent in the voice arena for years. "Why aren't major exchanges like this happening in telepresence now? There are complexities, but we can get started now," concluded Rippon.





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