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Azlan Ramps Up Cisco Telepresence Stock To Meet Reseller Demand

June 27, 2011 | William Zimmerman
Cisco - Azlan Loggo.jpg

First significant TelePresence stocking position ever taken; $4 Million TelePresence stock held ready to support Ciscos channel

Jun 27, 2011 (M2 PRESSWIRE via COMTEX) -- [Cisco's] [s]tock position reflects the growth being seen since the Tandberg acquisition[.] Azlan, the enterprise division of Computer 2000, has invested in a $4 million stockholding of Cisco (ex-Tandberg) TelePresence hardware in order to support the rapidly expanding volume of end-user demand for video communications capability.

This exceptional investment will enable Cisco partners to maximise their opportunities with the companys extensive range of TelePresence solutions. Cisco is seeing high levels of interest and accelerated adoption amongst mid-market and large enterprise customers looking to introduce unified communications to improve business responsiveness and efficiency.

Joel Chimoindes, Director of Unified Communications at Azlan, said that the company had been working hard with both partners and Cisco to refine forecasting and processes and thus ensure that it has the right stock profile to meet current demand.

We want to make certain that we can fulfil hardware orders on a next-day basis and meet licensing needs within two to three days. Weve also been working with Cisco to streamline the transition of ex-Tandberg partners into the Cisco eco-system. The most significant and encouraging aspect of our being able to take such a large investment in Cisco TelePresence stock is the huge increase we are seeing in end user demand for video communication as part of the general move to refine and unify the numerous disparate strands of IP-based communication.

Azlan has rapidly established itself as the leading distribution partner for Cisco TelePresence solutions in the UK and Europe. Its decision to take this positive position on stock-holding is significant, Chimoindes pointed out, as video-based solutions have mainly been built-to-order by most suppliers in the past. However, growing acceptance of the technology means that resellers now need to be able to respond as quickly as possible to customer needs. With access to unrivalled stock-holding capabilities, Azlan is able to meet the channels requirements.

After many years of being perceived as an expensive and inaccessible ISDN-based technology, it would appear that the time for video has now finally arrived. Video is becoming truly pervasive now that it can, and is being deployed over IP. In the well-reported words of Steve Jobs recently it just works! 

About Azlan 

Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange & enterprise servers, storage, software and Unified Communications solutions in Europe. We enable fast, cost-effective pan-European distribution of products and solutions for market leaders such as Cisco, Avaya, IBM, HP, VMware, and Oracle. Azlan provides a range of value creating services including channel development, marketing, sales support, training & certification, and finance programs, designed to assist our vendor and channel partners in developing their SME, mid market and enterprise opportunities.

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