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Immersive Ventures Inc. Announces the Acquisition of Immersive Media Company and IM Sensors assets

April 8, 2011 | Howard Lichtman
immersive media.jpg
VANCOUVER - April 1, 2011 - Immersive Ventures Inc. announces the acquisition of the assets of Immersive Media Company and IM Sensors Inc.
The acquisition solidifies Immersive Ventures position as the leader in 360-degree video capture, creation, production and distribution. "This is a significant addition to our patent and IP portfolio as well as an opportunity to grow the largest 360 video content repository and customer base" said Myles McGovern, CEO of Immersive Ventures.
The intent is to continue operations under the brand name of Immersive Media Company (IMC) who successfully pioneered the immersive market with leading brands such as Google Street View, MapQuest, Microsoft, MSNBC, CNN and CBC Hockey Night in Canada.
Most recently the Immersive Media technology has been used by to give their audience an unprecedented second screen experience of the Oscars.  John Lasseter, Disney's chief creative officer was quoted saying "the home viewer only gets to see a fraction of what goes on at the Oscars, and this was an opportunity to impart the experience of someone attending".... "it's going to give the viewer at home more access to the Oscar ceremony than even people going to the Oscars,"

The company will continue to consolidate and aggregate technologies, content and the distribution of interactive video and other rich media formats.  Immersive Ventures' complimentary technology, was developed for mobile platforms such as the Apple iphone, ipad and ipod and was used by 3D360 and Will.i.apps in the production of the Black Eyed Peas' BEP360 video and to enable the Hasbro MY3D360 product offering.
McGovern further stated that "the market for immersive content and interactive experiences is exploding and we intend to leverage Immersive Media as the defacto brand in the interactive entertainment market."
About Immersive Media
Immersive Media is the pioneer and leading provider of 360-degree, interactive video experiences. Its one-of-a-kind geodesic camera and full production services - including rental equipment, training, filming, post-production and distribution options - create high-resolution, immersive video for a variety of uses. To learn more, visit
About Immersive Ventures
Immersive Ventures was founded in 2010 by former management and engineers of Immersive Media Company and IM Sensors.  The company has been focused on building 360 applications in the mobile space as well as content distribution technologies.  To learn more, visit

Myles M McGovern
[email protected]
971 322 5165

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