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Magor Launches the 3rd Generation of TeleCollaboration
March 8, 2010 | Howard Lichtman
The company also expanded their product line with the announcement of the single screen executive system: The HDSolo which features a 46" screen, fixed camera capture, and all the data collaboration tools available to Magor's larger systems.
Multiple Options for Conference Rooms & Executives and Human Experience Design
Peer to Peer High Definition Video & Magor's SVC++ H.264 SVC HiP Codec Platform
The Magor team has developed a codec agnostic framework they call SVC++ which, being software based, enables the Magor TeleCollaboration architecture to leverage any codec format (Release 3 uses H.264 HiP). Magor has extended the basic principles of scalable video coding (SVC). They segment the video stream and distribute to multiple codecs. This approach provides both scalability of video quality to match available network resources and adaptability when those resources change. The main outcomes are the ability to smooth bandwidth usage by eliminating micro-bursts that plague other H.264 implementations and superior quality over best effort networks like the Internet and/or cheaper to deploy unprioritized private MPLS networks.
This approach also allows for 1080P 30 fps HD video using a relatively low 2.2MBps per screen, which can be reduced to 1.6MBps with SVC++ before changing resolution (720p), with a 2-1 recommended over subscription to handle peaks so figure on provisioning 4MBps per screen for ultimate picture quality.
Another concept that Magor addresses is that of "good network citizenship", Magor's Ken Davison explains: "Most, if not all of the current implementations do not differentiate between network congestion (normally the problem in the access an aggregation part of the network - or by network limiters, such as policers, protocol control) and random errors (normally caused in the core of the network). SVC++ does (by monitoring each peer-to-peer session and adapting) and therefore Magor only applies Forward Error Correction (what we refer to as Adaptive-FEC) when we see Random errors, when we see congestion we adapt the quality of the video first... this congestion management of UDP (video) traffic is (I believe) unique to Magor...and an important factor for IT planners who normally expect UDP based traffic to have NO congestion/traffic management capability"
Because the system is peer-to-peer the video doesn't have to connect to a centralized MCU for multi-party video calls with the associated expense and latency. Each Magor TeleCollaboration end-point is capable of connecting to up to 7 other Magor end-points for multi-point calls.
Telepresence Options Publisher Howard Lichtman's Thoughts and Analysis
I co-founded a telepresence start up in 2000 called Powwow Networks and our goal was to improve the data collaboration experience in visual collaboration environments by integrating an interactive whiteboard and webconferencing capability with videoconferencing over an IP network that provided true QoS between disparate carriers. The company's unofficial motto was the snowclone: "It's the Data, Stupid". Our premise was that to have an effective visual collaboration environment it was just as important or more important to focus on the data collaboration as on the visual experience.
Magor seems to have the same philosophy. The company has even branded their offering "Tele-Collaboration" to emphasize that "Collaboration" is as important as the "Tele". The company is one of the very few to address data collaboration in a more sophisticated manner than the traditional "screen scrape" which can share a view of the host PCs screen but little else. This release offers both the ability to access the desktop of any connected Tele-Collaboration connected user via VPN (after authenticating in) and the ability to drag and drop the feed from multiple desktops into a data collaboration session. The next iteration of the offering will extend the collaboration capabilities by allowing participants to cut/copy/paste between different user's desktops. For example, User A will be able to copy a phrase from a Powerpoint slide on his desktop and paste it into a Powerpoint slide being shared from User B's desktop. If this isn't the most requested feature in the history of webconferencing and internet-based data collaboration then I don't know what it.
What I Like:
The Price is Nice: The HD Solo is $20-25K, $40K for the Duo, and $60-70K for the Trio. Pretty good for a platform that also provides an unlimited remote collaboration capability with up to 80 participants.
MyView Advanced Filmstrip: The ability to control which video or collaboration window is maximized in a multi-site conference.
Wish List:
Better Environment - Hide the camera; Spatial Audio, Options for lighting, acoustic treatment, interactive whiteboard, visualizers, etc.
Capacity: I would like to see a true six to eight seat group system with the ability to do telepresence multi-point with more locations.















