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Study: Why Europeans Will Aggressively Adopt Telepresence Services

January 17, 2008 | Chris Payatagool
GetImg.aspx.jpgEuropeans prefer face-to-face meetings compared to the rest of the world

Brockmann and Company the customer insight firm released its latest report, on the practices and experiences of conferencing users in European, Middle Eastern and African countries (EMEA). The report entitled "Conferencing in EMEA 2008" discusses statistics and practices for audio conferencing, web conferencing, desktop video conferencing, room video conferencing or telepresence. The report shows that users from EMEA prefer face-to-face meetings far more than the rest of the world.

Peter Brockmann, president of Brockmann and Company said, "Users from these countries are willing to pay only $71.92 to attend a video conference instead of traveling 40 miles (or 60 km) to attend a face-to-face meeting. The rest of the world would pay 40% more. This gap in value occurs because the costs of alternatives are lower - European inter-city travel is typically shorter and more pleasant and productive than in the USA, for example. Also because the costs of classic conferencing have been high."

These factors are expected to change as costs increase and the price of high definition equipment continues to fall. "Europeans like face-to-face meetings, and will appreciate the convenience of video conferencing as the costs of doing face-to-face increases in the coming years," added Brockmann.

Brockmann & Company have published over a dozen reports on the business conferencing experience including The Perfect Storm: Why Video Conferencing Will Dominate Business Communications. Interested users and IT analysts are invited to register and view the content now.

Brockmann_EMEA.jpgAbout Brockmann & Company

Brockmann & Company is a consulting & advisory firm serving high tech equipment & application vendors and service providers. Clients accelerate growth through customer research & thought leadership. Our motto: "In God we trust, all others bring data." Learn more at

[via TransWorldNews]

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