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How Telepresence Changes The Video Conferencing Experience

January 14, 2008 | Chris Payatagool

bnc-logo200x100_72.jpgComparing desktop video with room-based experiences

Brockmann and Company, the customer insight firm, released findings from its recent report "Telepresence: Seeing is Believing." Telepresence is attracting a lot of market interest because it exploits advances in high speed IP networks and high definition video technology.

According to Peter Brockmann, President of Brockmann & Company, "Telepresence users are 'eco-friendly'. They are willing to pay 55% more to avoid driving 40 miles than the desktop video conferencing users discussed in our report, 'The Desktop Video Conferencing Experience'. For Telepresence users reliability, ease of operation and manageability are the most important decision criteria."

Brockmann added, "Travel is the preferred alternative to telepresence for telepresence users, while for desktop video conferencing users the alternative was audio conference calls."

The report is based on the online responses of 360 business users of conferencing services from around the world.

About Brockmann and Company

Brockmann and Company is a consulting & advisory firm serving high tech equipment, application vendors and service providers in the Telepresence, Unified Communications and Email Integrity markets. Clients accelerate growth through customer research & thought leadership. Learn more at

[via TransWorldNews]

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