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Cisco Shoots And Scores With NBA Deal

November 1, 2007 | Chris Payatagool

The NBA will use Cisco's networking technology to deliver the league's communications and content to fans, customers, employees, and the media.

The National Basketball Association on Wednesday said it plans to deploy Cisco Systems technology to enhance the league's games and increase collaboration with its global community.

The NBA will use Cisco's networking technology, such as telepresence, across its various platforms to deliver the league's communications and content to fans, customers, employees, and the media. This includes major events like the NBA All-Star game, the NBA Playoffs, and the Finals.


[via InformationWeek]







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